We’re on a mission to help the planet shift to a plant-based diet
We’re doing it for:
- The billions of animals that are needlessly slaughtered every year
- The enormous environmental destruction that animal agriculture has on our planet
- The incredible health benefits of a whole food plant-based diet
But, we’re taking a slightly different approach...
It’s no secret that there has been a huge surge in veganism and plant-based eating in recent times.
Documentaries like What The Health, Cowspiracy and Earthlings have done an incredible job at getting people to move to a plant-based diet, but the challenge is, not everyone has stayed on them.
According to a 2014 study that involved 11,000 participants, up to 84% of people that go vegetarian or vegan go back to eating meat.
In other words, we have a leaky bucket...
That’s why our core focus is on helping people to STAY on a plant-based diet, by making nutrition easier for them
By cutting through all the conflicting health information (bullsh**t) and delivering evidence-based products that contain the essentials we really need, we’re hoping that we can make plant-based nutrition a little easier.
That’s why we also provide all our customers with free access to a qualified plant-based nutritionist through the Future Kind Tribe.