We built this product initially for our own use (and our families), so quality and safety are of the utmost importance to us. We work with an FDA-regulated and a Good Manufacturing Practice (GMP) certified facility within the USA, carrying out intensive quality control as well as strict raw ingredient supplier vetting process. We also carry out third-party testing on every single batch.

Our Essential for Vegans was designed specifically for those on vegan or plant-based diets. If you eat fruits and vegetables on a daily basis, then you’re likely already getting enough vitamins and minerals, which is why the Essential for Vegans focuses on 3 core nutrients: B12, Vitamin D & Omega-3. For those that don’t eat much iodized salt or seaweed, we also recommend taking our Iodine (for your thyroid health). The Essential for Vegans is also great for those who struggle to swallow tablets, as the softgels are tiny and easy to swallow.

Our Complete Vegan Multivitamin was designed for all diets, with enough B12 to still work well for a vegan diet, but enough vitamins and minerals for those who just want an “everything vitamin” to cover all your bases. If you tend not to eat many fruits and vegetables, this might be a better choice for you. It also contains probiotics and digestive enzymes. It doesn’t contain Omega-3 though (we couldn’t fit it in), so if you’re vegan and choose the Complete Vegan Multivitamin, then we recommend taking it with our Vegan Omega-3. For omnivores and pescatarians, you may well already be getting enough Omega-3 through your diet.

Both are fantastic high-quality vitamins, so it really comes down to your diet.

The upper tolerable limit of preformed Vitamin A is 3000IU, however, the key here is "preformed".Beta-carotene, which is the primary source of the Vitamin A that we use, is not toxic even at very high levels.Harvard has a great explainer here under Toxicity:

https://www.hsph.harvard.edu/nutritionsource/vitamin-a/

Specifically:

"In contrast to preformed vitamin A, beta-carotene is not toxic even at high levels of intake. The body can form vitamin A from beta-carotene as needed, and there is no need to monitor intake levels as with preformed vitamin A. Therefore, it is preferable to choose a multivitamin supplement that has all or the vast majority of its vitamin A in the form of beta-carotene"

The 1500mcg of Palmitate that we use is absorbed at a higher level, estimated between 50% and 90%, which if we assume the average is 70%, gives an absorbed mcg of around 1000mcg, which is very close to the RDA, particularly when accounting for the fact that most people miss a day or too each month. Certainly it's a far cry from the upper tolerable limit.Ultimately, we always advocate for a diet-first, supplements second approach to nutrition.